On-Page Optimization

From the previous section "Understanding Search Engines" we recognized search engines as scrupulous and demanding systems. Their algorithms consider many factors about your site and considering these factors will help your position. On-page factors are still an important group of factors and after fully optimizing all the critical elements on your pages your website will have an advantage over other less optimized sites, other things being equal.

Lessons of this Part will cover vital search engine optimization topics such as:
Keyword marketing

Choosing relevant and effective keywords for your website and each Web page is a fundamental step of the whole search engine marketing strategy. Here it is very important to perform advanced keyword analysis and focus on terms with a high number of daily searches and low competition. There are special indexes which can help determine the best keywords for your business and website.
Tuning the pages

This starts with populating the contents of the website with your best keyword and going through HTML elements, optimizing navigation and menus. This topic will provide an overview of all the necessary tasks to implement on your website in order to obtain high search engine rankings.
Optimizing site structure

This area covers topics such as optimization of site architecture, choosing a proper domain and file names and creating a search engine friendly site map. A site map is a very valuable and effective means of guiding both spiders and visitors to your relevant content.
Website submission

The next step explains how to effectively submit your site to search engines, directories as well as the vital principles of a pay-for-performance strategy. The final step here is verifying the success of submission.
Auditing and improving the website

It's a common situation to improve Web pages content and navigation for optimization purposes but forget about the visibility and usability problems these changes may cause. Auditing the website will help to identify these problems, clean up the mess and eliminate any weak points.
Working around specific optimization issues

This part of the course is devoted to optimization advice about Flash sites, graphic-heavy sites, JavaScript and other problem technologies for search engine spiders. Here you'll get a proper picture of search engine demands in order to make specific Web pages search engine compatible.